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SGBAU Syllabus for M.COM Semester-I:
M.Com.101 Managerial Economics
M.Com. 102 Services Marketing and Customer Relationship Management
|Unit I||SERVICES MARKETING:
1.1 Nature and type of services.
1.2 Difference between services and goods marketing.
1.3 Services marketing triangle.
1.4 Micro and macro environment for services marketing.
1.5 Customer’s expectations and perception.
|Unit II||SERVICES MARKETING PROCESS:
2.1 Service market segmentation, Targeting and positioning.
2.2 Services marketing mix-Need, Pricing of services.
2.3 Promotion and Distribution of services.
2.4 Matching of demand for supply of services.
|Unit III:||SERVICE MARKETING APPLICATIONS:
3.1 Marketing of financial services
3.2 Marketing of hospital.
3.3 Marketing of tourism.
3.4 Marketing of educational services
|Unit IV||CUSTOMER RELATIONSHIP MANAGEMENT:
4.1 Relationship marketing- Meaning, nature and scope.
4.2 Types of relational exchanges.
4.3 Attributes and determinants of relational exchange.
4.4 Reasons for relationship marketing
|Unit V||DEVELOPINGAND MANAGING RELATIONSHIP:
5.1 Customer selection.
5.2 Relationship strategies.
5.3 Implementing customer relationship management.
M.Com. 103 Advanced Financial and Cost Accounting
|Unit-I||1) Accounting Books and Final Accounts.
2) Valuation of Goodwill and shares.
3) Accounting standard (Indian & International)
|Unit-II||Final Accounts of companies (an overview)
1) Final Accounts and financial statements of companies.
2) Amalgamation & absorption of companies.
|Unit-III||1) Cost Accounting:
2) Typical problems on ascertainment of total cost, Net profit and selling price.
|Unit-IV||On Cost Ascertainment and classification: Allocation of on-cost, Special Revenue items. Machine-Hour Rate. Operating costing.|
|Unit-V||1) Process Costing: Normal spoilage or wastage, Abnormal spoilage or wastage. Joint and By-products preparation of process Accounts.
2) Job & Contract Accounting.
3) Cost Audit : Concept and definition, Scope, Kinds of Audit, Distinction Between financial and cost Audit. Cost Audit procedure, Programme and Report, Advantages of Cost Audit
M.Com.104 Banking and Insurance Services
|Unit-I||COMMERCIAL BANKS:Functions,Credit creation,Nationalisation of commercial banks, Priority sectors, Mobilisation of resources, Current trends in giving loans. N.P.A., Computerisation of banks, EBanking, ATM and their impact on performance.|
|Unit-II||R.B.I, S.B.I and Co-operative Banks:
|Unit-III||NATURE AND SCOPE OF INSURANCE: Need and importance of Insurance General principles of Insurance, Insurance as a Social and Business security tool, Procedure regarding formation of Insurance policy and settlement of policy claims, Progress and performance, Privatization of Insurance and its effects.|
|Unit-IV||KINDS OF INSURANCE: Life Insurance, Fire Insurance, Marine Insurance, Crop Insurance, Livestock Insurance. Other forms of Insurance cover: Motor, Personal, Accident, Sickness and other libility cover.|
|Unit-V||LEGISLATION OF LIFE AND GENERAL INSURANCE IN INDIA: Contribution to Economic Development of LIC & General Insurance Development,Working and functions of IRDA, IDBI, IFCI, ICICI, IBRD.|
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