M.Com.101 Managerial Economics

• Nature & scope of Managerial Economics: Concepts of Managerial Economics.
• Economic theory & Managerial theory. Role & responsibilities of Managerial Economists. Fundamental Principles- Opportunity cost principle, Equi marginal principle.

• Demand Analysis: Individual & market, Law of demand.
• Elasticity of demand its meaning and importance. Price
• elasticity, Income elasticity & Cross elasticity Using elasticity
• in Manegerial decisions.

• Production Theory: Production function. Production with one and two variable inputs. Economics and dis-economics of scale. Short & Long run cost functions. Law of variable proportions. Law of suply, suply, cost and managerial decisions.

• Price determination & pricing practices. Characteristics of
• different market structures,Objectives of firm. Price
• determination in short-run and long run under perfect
• competition. Monopolistic competition, oligopoly and
• monopoly. Price-discrimination.

• Business cycles: Nature and phases of business cycle.
• Theories of business cycles. Monetary innovation.
• Samuelson and Hicks theories.

M.Com. 102  Services Marketing and Customer Relationship Management

1.1 Nature and type of services.

1.2 Difference between services and goods marketing.

1.3 Services marketing triangle.

1.4 Micro and macro environment for services marketing.

1.5 Customer’s expectations and perception.

2.1 Service market segmentation, Targeting and positioning.

2.2 Services marketing mix-Need, Pricing of services.

2.3 Promotion and Distribution of services.

2.4 Matching of demand for supply of services.

3.1 Marketing of financial services

3.2 Marketing of hospital.

3.3 Marketing of tourism.

3.4 Marketing of educational services

4.1 Relationship marketing- Meaning, nature and scope.

4.2 Types of relational exchanges.

4.3 Attributes and determinants of relational exchange.

4.4 Reasons for relationship marketing

5.1 Customer selection.

5.2 Relationship strategies.

5.3 Implementing customer relationship management.

M.Com. 103 Advanced Financial and Cost Accounting

2) Valuation of Goodwill and shares.

3) Accounting standard (Indian & International)

1) Final Accounts and financial statements of companies.

2) Amalgamation & absorption of companies.

2) Typical problems on ascertainment of total cost, Net profit and selling price.

2) Job & Contract Accounting.

3) Cost Audit : Concept and definition, Scope, Kinds of Audit, Distinction Between financial and cost Audit. Cost Audit procedure, Programme and Report, Advantages of Cost Audit

M.Com.104 Banking and Insurance Services

• R.B.I: Functions, Instruments of credit control, Monetary Policy, Role in Economic development of the country.
• S.B.I: Functions and working.
• Regional, Rural and Co-operative Banks: Functions, Resources, Operational system, Progress and performance, Role in rural development.

Geomorphology and Oceanography

• Nature and Scope of Geomorphology
• Fundamental concepts
• Geological Structures and Landforms
• Uniformitarian’s
• Multicyclic and Polygenetic Evolution of Landscopes
• Concept of Threshold  Envirnmental Change
• Climatic Change and Geochronological Methods- Documentary Evidence
• Artifacts
• Majorhorizons  Dendrochronology
• Pollen
• Thermoluminescence.

• Earth movements epeirogenic
• orogenic and cymatogenic earth movements.
• Forces of crustal instability
• isostasy
• plate tectonics
• seismicity
• volcanicity
• orogenic structures with reference to the evolution of the Himalayas

• Exogenic Processes
• concept of gradation
• Agents and processes of gradation
• causes
• types and classification of weathering
• massmovement erosional
• depositional processes and resultant landforms
• soil formation Slop evolution
• down wearing parallel retreat and stope replacement models

• Nature and scope of oceanography History of oceanography
• distribution of land and water major features of ocean basins
• continental margin and deep ocean basins  earth structure and plate tectonics   Marine deposits

• Physical and chemical properties of sea water
• Interlink between atmospheric circulation and circulation patterns in the oceans
• surface currents
• The rmohaline waves and tides in the oceanic block/Law of the sea
• exclusive economic zone
• mineral oil deposits and formation of coral-reefs
• man and marine Environment

Climatology and Ecosystem

• Nature & scope of climatology.
• composition
• Mass and structure of the atmosphere.
• Insolation heat balance of the earth
• green house effect
• Forces controlling motion ofair
• Vertical and horizontal distribution of temperataure.
• Atmospheric motion  Forces controlling motion of air Air presser belts
• vertical motion Local winds
• jet stream
• general circulation in the atmosphere

• Tropical temperate and high latitude weather systems-concept of air-masses.
• Fronts atmospheric disturbances
• ocean atmospheric interaction-El Nino
• south oscillation (ENSO) and Lanina
• Global warming
• Monsoon winds
• norwesters
• cyclones tropical temperate phenomena
• Climate of India and its controls Western disturbances.

• Climatic classification of koppen and thornthwaite
• Major climates of the world tropical
• temperate desert and mountain climate

• General systems
• ecological concepts
• Geography as human ecology.
• Ecology concept and components.
• Ecosystem- form and function
• trophic level
• ecological pyramids
• ecological niche
• energy and nutrients in the ecosystem
• hydrological cycle
• Food chains and food webs.

• Major terrestrial ecosystem of the world
• agriculture
• forest
• Grassland and desert.
• Population Growth and environment
• carrying capacity of the earth Land resources
• world food security
• Biodiversity and its depletion.
• Preservation and conservation of the ecosystem through resourse management

Regional Planning & Development  Geography of Tourism

• Regional concept in geography
• conceptual an theoretical framework
• merits and limitations for application to regional
• planning and development
• changing concept of the region from an interdisciplinary view-point
• Concept of space  area and location attributes.
• Types of regions  Formal and functional uniform and nodal
• single purpose and composite region
• in the context of planning
• regional hierarchy
• Special purpose regions.

• Physical regions  resource regions
• regional division according 18 19 to variations in levels of socio-economic development special
• purpose regions river valley regions
• metropolitan regions
• problem regions- hilly regions
• tribal regions  regions of drought and floods

• Approaches to delineation of different types of regions and their utility in planning.
• Planning process-sectoral  temporal and spatial dimensions  short  term and long term perspectives of planning.
• Planning for region’s development and multi regional planning in a national context
• Regional Development Strategies
• Concentrations Vs dispersal concept of multi level planning
• decentralized planning
• Regional development in India- Problems and properties

• Basics of Tourism
• Definition of Tourism
• Factors infuencing
• Tourism
• Historical
• natural
• Socio-cultural and Economic
• Motivating Factors for Pilgrimages
• Leisure
• Excreation
• Elements of Tourism
• Tourism as an Industry

• Tourism Types – Cultural
• ecoethnocoastal and adventure
• Tourism
• National and International Tourism Globalization and tourism
• Impact of Tourism
• Physical
• economic and Social and Perceptional positive and negative impacts
• Environmental laws and tourism current trends
• spatial patterns and recent changes
• Indian tourism
• Regional dimensions of Tourist’s attraction

Stream Wise SGBAU Syllabus